Norse Projects x ELKA x La MJC
French creative agency La MJC celebrate their 10 year anniversary with a new take on the classic ELKA jacket. As part of the project, La MJC collaborated with Lacoste, Undefeated, Stüssy and Norse Projects.
Inspired by the French national flag and the need for keeping dry on the streets of Paris, here is the newly transformed ELKA jacket:
La MJC was founded in Paris in 2001 by Michael Dupouy and Julien Wagner. Using their immersion in street culture, they have consulted numerous companies over the past decade and created a name for themselves through a variety of mediums. In 2004, Julien left the project to pursue a career at Nike, but still works closely with Michael. The success of La MJC ranges from the popular Cool Cats blog and store, where they work in close context to Ed Banger records amongst others; to the 'All Gone' books which annually showcase the wonderful world of street fashion.
The ELKA Parka design takes on a slightly shorter cut for this collaboration. The most noticeable feature of the jacket is the colour blocking, which addresses the French national colours and relinquishes its sporty identity. It features a zip through front which is concealed by press stud fastening and parka style four pocket frontage.
Additional features include a breathable inner, updated adjustable cuffs, drawcord hood and an ELKA logo stamped on the yoke.
The jacket has been made exclusively for Cool Cats, Colette, Norse Projects and Norse Store.
International release: 3rd February at Norse Store, Copenhagen. Available online here.
