Norse Projects collaborates with San Francisco-based graphic designer and creative director Matt Luckhurst on a graphic-focused capsule collection for Autumn 20.
A Canadian creative director and graphic designer based in San Francisco, Luckhurst has worked with some of the biggest brands in the world through his studio, The New Company: an agency that creates design systems aimed at shifting traditional perspectives in advertising and visual communication.

Matt's graphic for Norse features the words: NORSE / SOUTH / EAST / WEST. A nod to Norse Projects’ affinity for exploration — offering a new direction for this artist collaboration through a reductive design system.