Norse Projects Jun 11'th

The Anton Oxford

Norse Projects Anton Oxford

Originally inspired in 1896 by the equestrian sport of Polo, where players wore a button down collar to prevent the collar flapping in their face, the oxford shirt has remained a hallmark of classic American style and the foundation for each Norse Projects collection.

With style, fit and quality at the core of the Norse Projects ethos, the beloved Anton Oxford shirt is a wardrobe staple; with its simplified design and updated fit.

The SS13 Anton Oxford features:

  • 2x2 Basket Weave oxford cloth woven in Portugal.
  • The oxford cloth has undergone sanforization treatment to reduce the chances of shrinkage occurring; and a light garment wash to soften the fabric.
  • Buttons have been reinforced with a small circle of self-fabric for extra strength.
  • The second button is set slightly higher than most traditional oxfords to allow the wearer to unbutton the top button with out exposing too much chest.
  • Instead of over-locking the inside side and shoulder seams are chain stitched with a covered seam finish for added strength.
  • Stitched using 6-7 stitches per cm which takes longer, but results in stronger seams and a neat finish.
  • A shorter collar is used to keep with the minimal Norse Projects approach.


Purchase the Anton Oxford Shirt here

Norse Projects May 28'th

Release of The Polka Dot Series

polka dot series by norse projects

Originating in the 1850s, the polka dot has had a significant presence in both fashion and film. It seems only natural to pay homage to the beloved pattern in the final chapter of this Norse Projects cap series.

We have selected fabric from a US source to create two new models, adding to the exclusive-to-Norse Projects cap series. The first is a 6 panel polka dot flap cap featuring a Norse Projects label on the front and a adjustable webbed closure, which is a first for the Norse Projects 6 panel. The second is a polka dot bucket hat with a Norse Projects label featured on the floppy channel stitched brim is available in S/M and L/XL.

Purchase the Polka Dot Series here

Norse Projects May 24'th

The Polkadot Series

polkadot series

The last instalment in the exclusive to Norse Projects cap series is set to be released on Tuesday.

Norse Projects May 21'st

Release of The Ripstop Series

Norse Projects Ripstop Series

Inspired by the durable fabrics and universal patterns found on the US-Military uniform. The Ripstop Series is set to be the most hardwearing series to date.

Constructed from solid ripstop fabric; a lightweight fabric designed using a special reinforcing technique to prevent tearing and ripping. This will have you covered for all urban endeavours.

Purchase the Ripstop Series here.