Sep 23'rd

NORSE PROJECTS X GOODHOOD - "NO GOOD"

NORSE PROJECTS GOODHOOD NO GOOD

We are extremely excited to introduce our latest “NO GOOD” capsule collection, together with long-term friends Goodhood. All in celebration of their brand new retail space on London's Curtain Street. In continuation of our previous 2012 collaboration with the store, the small collection retains a monochromatic approach alongside screen printed graphics and subtle polka dot detailing. Featuring classic Norse pieces such as the Niels Basic t-shirt, Aros Chino, Anton Shirt and Tristan Light sweat. The collection is rounded off with the Travellers Hat made in collaboration with Danish hat makers Anderson & Berner.

Now for a few No Good words from Goodhood’s founder Kyle Stewart

What’s your obsession with black and white?
They just look so good. That’s it.

5 essentials to the civilian wardrobe?
Oakley Frogskins
Some sort of beading, worn round the neck
A white tee
An army issue BDU top
A Hawaiian shirt.

Wasn’t listening? What was the last piece of good advice you didn’t take?
Stay Out of Malibu…

Dead flowers?
...and I won’t forget to put roses on your grave.

Who's bad?
You know I’m bad, I’m bad... I’m really really bad.

View the collection

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