In the stillness of the late season, AW25 unfolds at the edge of a forest lake in Näsfjärden, Sweden. Captured on the private grounds of Klaus Thymann; the Danish explorer, photographer, and environmentalist.

This season, we return to the roots of Norse Projects where a reverence for Scandinavian design, a belief in restraint, and a clarity of purpose is coloured by the elements. Thymann’s property, part shelter and part field station, serves as an extension of his worldview; where design, exploration, and ecology converge.

AW25 reflects the enduring spirit of our maxim Created for Life — Good for All Seasons. In a world that moves fast, this is a call to slow down, to observe, to live with intention.

Videography by Xavier Aaronson
Music by Christopher Sims
Colour by Ryan Hansen
Special thanks to Klaus Thymannn