For our SS21 Artist Series, Creative Director and designer Matt Luckhurst collaborated with Norse Projects for the second time, imbuing his distinct visual language on a concise collection of hoodies and t-shirts.
Working within the seasonal inspiration of "camping and the great outdoors," Matt took to the trails of California, providing a range of graphics inspired by hiking signs and pictograms — synthesized in a way that brings a contemporary element to infographics and wayfinding. Matt's progressive vision has animated Norse Projects with an exuberant energy that is welcomed as it juxtaposes a carefully manicured Norse landscape.